Slim and Stylish: How Tobacco Companies Hooked Women by "Feminizing" Cigarettes
Apr 14, 2017
The Truth Initiative, a US-based non-profit dedicated to reducing tobacco consumption, has posted a fascinating article titled "Slim and stylish: How tobacco companies hooked women by "feminizing" cigarettes". The article goes through the history of tobacco advertising targeting women, with one of the first campaigns targeting women resulting in a 300% increase in sales in one year. Lucky Strike used the slogan "Reach for a Lucky instead of a sweet" in order to prey on female insecurities about weight and diet. This led to a number of cigarette companies launching similar campaigns, some of which have continued overseas even to this day.
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