The effects of alcohol advertising on young people's consumption

The WA Cancer Prevention Research unit at Curtin University has published a report titled "Evidence on the nature and extent of alcohol promotion and the consequences for young people's alcohol consumption."  The report describes the multitude of ways that alcohol is promoted, including traditional television and magazine advertising, but also through sports sponsorship and the new media including social media platforms.  The report found that young people are exposed to a large and growing amount of alcohol advertising. Current regulations allow alcohol advertising during sports programming, meaning that children and adolescents are exposed to significant amounts of alcohol advertising, which serves to normalise alcohol consumption and engagement in sport. The report also highlights the limited controls regarding alcohol-related content on social networking websites.

Download "Evidence on the nature and extent of alcohol promotion and the consequences for young people's alcohol consumption." (670KB PDF)