What happens when the cheapest alcohol becomes a little more expensive to purchase?
Nov 1, 2019
It’s long been known that the price of alcohol has an impact on consumption, particularly the most risky patterns of consumption. But what happens when a government implements a “floor price” - a fixed minimum price on alcohol? Scotland implemented a policy of minimum unit pricing of alcohol in 2018, and the early results show that the policy is effective at reducing consumption. A review published in the British Medical Journal titled “Immediate impact of minimum unit pricing on alcohol purchases in Scotland: controlled interrupted time series analysis for 2015 - 18” tracks changes in consumption through the period prior to the introduction of the minimum price, which were most pronounced in the households that consume the most alcohol.