Celebrate YOU - campaign aimed at reducing drinking in millennial women
Jul 24, 2020
The Alcohol and Drug Foundation (ADF) recently launched a new health promotion campaign, “Celebrate YOU”, which is aimed at reducing the drinking rates of millennial women. With research suggesting drinking patterns may have changed during COVID-19, the ADF felt now was a great time to encourage women to rethink their drinking habits. The campaign highlights the benefits of reducing drinking in areas seen as important to millennial women including health, finance, weight loss and improved sleep.
Celebrate YOU stakeholder kits include campaign videos and stills, a social media posting calendar and newsletter content available to interested organisations.